Today, Paléo Festival Nyon is unveiling the poster for its 40th edition. It represents a multi-coloured visual universe, featuring colourful figures that mirror the heterogeneous nature of the Festival’s audience.
Keen to explore new graphic horizons for its 40th anniversary, Paléo invited five graphic design agencies from Switzerland to take part in a competition for the creation of its visual identity for 2015. The winner is BaseDesign from Geneva, an agency specialised in brand identity and who won over the jury with their playful and highly colourful project. Part of an international network of creative studios, active for over twenty years in Brussels and New York, BaseDesign have distinguished themselves by an original approach that gives pride of place to the synergy between strategy, experience and intuition.