Few groups can claim to have created both a visual and a musical identity quite as emblematic as The Cure. Their highly ambient New Wave, oscillating between melodic but glacial pop and sinister, psychedelic rock, had millions of fans hooked all over the world. The Cure can claim to have established themselves as far more than just a rock band, gaining the sort of notoriety associated with names such as Apple and Harley Davidson, uniting thousands under their banner in an aesthetic élan that borders on the religious.